Privacy Policy

1. Overview

This Privacy Policy explains how Hydra (“we”, “us”, “our”) collects, uses, stores, and shares your personal information when you visit our website, place an order, or interact with us in any way.

By using our website or services, you agree to the practices outlined below. If you do not agree, please discontinue use of our services.

Our store is hosted on Shopify, which provides our secure e-commerce platform.


2. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements, or technology.

Updates may occur due to:

  • Operational or business changes
  • Regulatory or legal updates
  • Platform or system improvements
  • New service providers or marketing tools

Any updates will be published on this page with the revised “Last Updated” date.


3. Information We Collect

We collect personal information in the following ways:

  • Information you provide directly to us
  • Information collected automatically when you use our website
  • Information received from third-party service providers


3.1 Information You Provide Directly

Contact and Account Details

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Account login details (if applicable)

Order Information

  • Products purchased
  • Order history
  • Payment confirmation (we do not store card details)
  • Returns, exchanges, or warranty claims

Customer Support

  • Messages or enquiries sent to us
  • Communications via email, contact forms, or social media

User-Generated Content

If you submit reviews, photos, testimonials, or collaborate with us, we may collect:

  • Images or videos you provide
  • Written feedback or statements
  • Social media handles


3.2 Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address
  • Device and browser type
  • Pages viewed and time spent on site
  • Click behaviour and cart activity
  • Referral source
  • Cookies and tracking pixels

We use Shopify’s cookie framework and tools such as Google Analytics, Meta Pixel, and TikTok Pixel to improve performance and marketing.

You can disable cookies through your browser settings, though some features may not work correctly.


3.3 Information from Third Parties

We may receive information from trusted third-party partners, including:

Shopify

  • Order data, analytics, and device information

Payment Providers

  • PayPal, Shop Pay, Apple Pay, Afterpay, or other gateways
  • Billing confirmation only (no card data stored)

Marketing Platforms

  • Meta
  • Google
  • TikTok
  • Klaviyo
  • Influencer platforms

Shipping Partners

  • Delivery updates and tracking information

All third-party data is handled in line with this Privacy Policy.


4. How We Use Your Information

We use your information to:

Provide Products and Services

  • Process payments
  • Ship and deliver orders
  • Manage accounts
  • Handle returns and replacements
  • Provide customer support

Marketing and Communications

  • Send email and SMS updates
  • Deliver personalised advertising
  • Retarget abandoned carts
  • Share relevant product information

Security and Fraud Prevention

  • Detect suspicious activity
  • Prevent fraudulent transactions
  • Protect customer accounts

Improve Our Website and Services

  • Analyse usage behaviour
  • Improve site performance
  • Understand product demand


5. How We Share Your Information

We may share your information with:

Service Providers

  • Shopify
  • Payment processors
  • Web hosting providers
  • Email and SMS platforms
  • Fraud prevention services
  • Logistics and shipping partners

Marketing and Advertising Partners

  • Meta
  • Google
  • TikTok
  • Klaviyo
  • Affiliate and influencer platforms

With Your Consent

  • Social media integrations
  • Reposting user-generated content
  • Influencer collaborations

Legal Requirements

  • When required by law
  • To comply with legal processes
  • To protect our rights or users


6. User-Generated Content

Any content you share publicly, including reviews, photos, or tagged posts, may be visible to others.

We are not responsible for:

  • Who views your public content
  • Unauthorised reuse by third parties
  • Privacy settings on your social accounts

Content submitted directly to us may be used for marketing purposes. You may request removal at any time.


7. Third-Party Websites

Our website may link to third-party sites. We are not responsible for:

  • External websites
  • Their privacy practices
  • Interactions outside our platform

We recommend reviewing the privacy policies of any third-party sites you visit.


8. Children’s Data

Our services are not intended for children under 16 years of age.

We do not knowingly collect personal data from minors. If this occurs, please contact us and we will delete the information promptly.


9. Data Security and Retention

Security Measures

We use industry-standard safeguards, including:

  • Shopify security protocols
  • SSL encryption
  • Firewalls and access controls

While we take security seriously, no system is completely secure.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfil orders
  • Meet legal and accounting requirements
  • Resolve disputes
  • Support warranty claims


10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion
  • Request a copy of your data
  • Opt out of marketing communications
  • Opt out of targeted advertising
  • Restrict or object to processing
  • Withdraw consent

We will never discriminate against you for exercising these rights.


11. Marketing Preferences

You can opt out of:

  • Email marketing using the “Unsubscribe” link
  • SMS marketing by replying STOP

Transactional emails related to orders cannot be disabled.


12. Contact Us

For privacy questions, concerns, or requests, please contact:

Hydra
Email: info@thehydrafilter.com